A Free Market Environmentalism Manifesto

                                                        enters into a critical dialogue with the rhetoric of institutional sustainability. Within policy frameworks, corporate strategies, and international discourse, ecological urgency is increasingly articulated through the language of growth, innovation, and market compatibility. Environmental responsibility is framed as a managerial task, solvable through optimization rather than structural change.

The film mirrors this language without fully inhabiting it. The manifesto format echoes the confidence and clarity typical of institutional sustainability discourse, yet its internal coherence remains deliberately unstable. Spoken assertions promise balance and progress, while the visual field resists anchoring these claims in tangible outcomes. This dissonance exposes the gap between systemic ambition and lived ecological reality.

Rather than rejecting transition, the work examines how sustainability discourse can become self-reinforcing, producing a sense of inevitability that obscures its ideological assumptions. By separating conviction from consequence, certain futures are rendered plausible while others quietly recede from view.

Satire functions here as proximity rather than opposition. By adopting the cadence of authoritative speech closely enough, the work reveals its persuasive force while leaving space for hesitation and doubt. The viewer is invited to listen more carefully to how ecological responsibility is articulated and normalized.

Within Siika's broader practice, the film shifts attention from overt power structures to their linguistic and symbolic operations. It suggests that environmental transition is not only technological or economic, but also narrative, shaped through repeated articulation and rehearsal.

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